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Google Analytics
Google Analytics is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights.
New to Google Analytics? Check out our free courses to get started.
Looking for developer documentation? See Google Analytics for developers.
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Analytics for beginners and small businesses
For anyone who's new to Google Analytics or simply needs to understand its fundamentals.
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Analytics for marketing specialists and digital analysts
For marketers or data analysts looking to explore Google Analytics, including advanced features and capabilities.
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Analytics for developers
For developers who want to tag a website or app, set up events or ecommerce, or build custom Analytics functionality.
Get startedTake the Analytics Academy course on Skillshop
Google provides free courses to help you get started with Google Analytics. First, learn how Google Analytics works and create your account and property. Then, learn how to navigate the Google Analytics web interface, use reports for your business, and manage the data you send.